Two studios and a venture, each doing what it does best. We would rather tell you who does what than pretend one team covers every discipline at the same depth.
Celia leads branding, design, social media, photo and video production and campaigns. We lead the build, the systems, the Google side and the media buying. On a joint project you get one plan and both studios at full depth, with no handover in the middle. Both teams work from SODIC Eastown, New Cairo.
Founded in June 2024 by Abdulrahman Ajami and Nadim Nour, Switch Creation is where much of this began: the GAMA Construction and The Concert identities, and the first years with clients we still work with. Switch still runs its own roster, on the same systems and the same standards.
An international technology expo in Cairo, being built as the door foreign companies use to enter Egypt: one contract, one contact and one invoice for the stand, the shipping, the stay and the paperwork. Aurex leads the vision, the platform and the campaigns, with partners on operations.
